Carol M. Megehee : rechercher sur Z-Library

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1

Creating visual narrative art for decoding stories that consumers and brands tell

Carol M. Megehee, Arch G. Woodside

Journal:

Psychology and Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 2.12 MB

english, 2010

2

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Arch G. Woodside, Carol M. Megehee, Suresh Sood

Journal:

Journal of Business Research

Année:

2012

Langue:

english

Fichier:

PDF, 1.43 MB

english, 2012

3

Fashion marketing of luxury brands: Recent research issues and contributions

Eunju Ko, Carol M. Megehee

Journal:

Journal of Business Research

Année:

2012

Langue:

english

Fichier:

PDF, 159 KB

english, 2012

4

Advancing consumer behaviour theory in tourism via visual narrative art

Arch G. Woodside, Carol M. Megehee

Journal:

International Journal of Tourism Research

Année:

2010

Langue:

english

Fichier:

PDF, 1.53 MB

english, 2010

5

Fashion's role in visualizing physical and psychological transformations in movies

Choi, Hyeonyoung, Ko, Eunju, Megehee, Carol M.

Journal:

Journal of Business Research

Année:

2014

Langue:

english

Fichier:

PDF, 1.79 MB

english, 2014

6

Consumer enactments of archetypes using luxury brands

Carol M. Megehee, Deborah F. Spake

Journal:

Journal of Business Research

Année:

2012

Langue:

english

Fichier:

PDF, 1.89 MB

english, 2012

7

Consumer sociability and service provider expertise influence on service relationship success

Spake, Deborah F., Megehee, Carol M.

Journal:

Journal of Services Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 193 KB

english, 2010

8

Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?

MEGEHEE, CAROL MURPHEY, DOBIE, KATHRYN, GRANT, JAMES

Journal:

Journal of Advertising Research

Année:

2003

Langue:

english

Fichier:

PDF, 198 KB

english, 2003

9

Disaster tourism and disaster landscape attractions after Hurricane Katrina

Megehee, Carol M., Shondell Miller, DeMond

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2008

Langue:

english

Fichier:

PDF, 406 KB

english, 2008

10

When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Hwang, Yookyung, Ko, Eunju, Megehee, Carol M.

Journal:

Journal of Business Research

Année:

2014

Langue:

english

Fichier:

PDF, 425 KB

english, 2014

11

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Using an ethnographic approach to understand the adjustment journey of international students at a university in England

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 341 KB

english, 2009

12

Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective

Journal:

Journal of Business Research

Année:

2008

Langue:

english

Fichier:

PDF, 506 KB

english, 2008

13

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, Jieun, Ko, Eunju, Megehee, Carol M.

Journal:

Journal of Business Research

Année:

2015

Langue:

english

Fichier:

PDF, 705 KB

english, 2015

14

Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life

Megehee, Carol M., Ko, Eunju, Belk, Russell W.

Journal:

Journal of Business Research

Année:

2016

Langue:

english

Fichier:

PDF, 191 KB

english, 2016

15

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || How consumption values affect destination image formation

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 287 KB

english, 2009

16

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 873 KB

english, 2009

17

The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior

Megehee, Carol M., Spake, Deborah F.

Journal:

Marketing Education Review

Année:

2008

Langue:

english

Fichier:

PDF, 1.79 MB

english, 2008

18

Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand

Carol M. Megehee

Journal:

Journal of Business Research

Année:

2009

Langue:

english

Fichier:

PDF, 658 KB

english, 2009

19

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Brand image, equity, and sports sponsorship

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 491 KB

english, 2009

20

Decoding southern culture and hospitality

Megehee, Carol M., Megehee, Carol M., Spake, Deborah F.

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2008

Langue:

english

Fichier:

PDF, 141 KB

english, 2008

21

(Re) constructing and negotiating the South as other: southern food restaurants in New York City

Megehee, Carol M., Aldredge, Marcus

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2008

Langue:

english

Fichier:

PDF, 161 KB

english, 2008

22

Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances

Nagy, Gábor, Megehee, Carol M., Woodside, Arch G., Laukkanen, Tommi, Hirvonen, Saku, Reijonen, Helen

Journal:

Industrial Marketing Management

Année:

2017

Langue:

english

Fichier:

PDF, 1.25 MB

english, 2017

23

Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living?

Spake, Deborah F., Joseph, Mathew, Megehee, Carol M.

Journal:

Health Marketing Quarterly

Année:

2014

Langue:

english

Fichier:

PDF, 126 KB

english, 2014

24

Travel Storytelling Theory and Practice

WOODSIDE, ARCH G., MEGEHEE, CAROL M.

Journal:

Année:

2009

Langue:

english

Fichier:

PDF, 1.09 MB

english, 2009

25

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Copyright page

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 115 KB

english, 2009

26

Segmenting tourists by direct tourism expenditures at new festivals

Taylor Damonte, L., Collins, Michael D., Megehee, Carol M.

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2013

Langue:

english

Fichier:

PDF, 127 KB

english, 2013

27

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Editorial board

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 114 KB

english, 2009

28

Segmenting tourists by direct tourism expenditures at new festivals

Fowler, Deborah C., Taylor Damonte, L., Collins, Michael D., Megehee, Carol M.

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2012

Langue:

english

Fichier:

PDF, 157 KB

english, 2012

29

Strangers in an old land

Megehee, Carol M., Zachary Finney, R., Orwig, Robert A.

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2008

Langue:

english

Fichier:

PDF, 215 KB

english, 2008

30

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Fichier:

PDF, 873 KB

2009

31

Students’ Views of Ethical Behavior and the Impact of Association

Spake, Deborah F., Megehee, Carol M., Franke, George R.

Journal:

Marketing Education Review

Année:

2007

Langue:

english

Fichier:

PDF, 2.10 MB

english, 2007

32

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Morphology of a hotel tradition: The guest questionnaire

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 382 KB

english, 2009

33

Flipping Lewin on his head: There is nothing as usefully theoretical as a good practice

Megehee, Carol M.

Journal:

Journal of Business Research

Année:

2016

Langue:

english

Fichier:

PDF, 588 KB

english, 2016

34

Southern attraction, southern attractions: a photographic essay

Megehee, Carol M., Wharton, David

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2008

Langue:

english

Fichier:

PDF, 860 KB

english, 2008

35

Social identity in the American South: Mardi Gras societies in coastal Mississippi and Alabama

Megehee, Carol M., Sneath, Julie Z., Megehee, Carol M., Spake, Deborah F.

Journal:

International Journal of Culture Tourism and Hospitality Research

Année:

2008

Langue:

english

Fichier:

PDF, 460 KB

english, 2008

36

The self- versus full-service decision: Gender-based differences in assessment of risk

Sneath, Julie Z, Kennett, Pamela A, Megehee, Carol M

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 184 KB

english, 2002

37

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 104 KB

english, 2009

38

Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations

Ferguson, Graham, Megehee, Carol M., Woodside, Arch G.

Journal:

Tourism Management

Année:

2017

Langue:

english

Fichier:

PDF, 1.31 MB

english, 2017

39

Applying complexity theory: A primer for identifying and modeling firm anomalies

Woodside, Arch G., Nagy, Gábor, Megehee, Carol M.

Journal:

Journal of Innovation & Knowledge

Année:

2017

Langue:

english

Fichier:

PDF, 1.76 MB

english, 2017

40

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Cultural psyche and cross-cultural research methods

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Langue:

english

Fichier:

PDF, 215 KB

english, 2009

41

Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities

Ferguson, Graham, Megehee, Carol M., Woodside, Arch G.

Journal:

Australasian Marketing Journal (AMJ)

Année:

2018

Langue:

english

Fichier:

PDF, 1.64 MB

english, 2018

42

Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life

Woodside, Arch G., Megehee, Carol M., Isaksson, Lars, Ferguson, Graham

Journal:

Journal of Business & Industrial Marketing

Année:

2020

Fichier:

PDF, 557 KB

2020

43

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 || Preface

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Fichier:

PDF, 47 KB

2009

44

[Advances in Culture, Tourism and Hospitality Research] Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Volume 3 ||

Woodside, Arch G., Megehee, Carol M., Ogle, Alfred

Année:

2009

Fichier:

PDF, 41 KB

2009